The second of three city schemes in the GREAP-funded Heights Programme. Cambridge built the discipline Birmingham set and fed Oxford's underwriting.
Cambridge has population growth, an entrenched undersupply of well-specified residential, and a tenant base that prices specification carefully. The scheme was structured for that demand: brick rhythm, restrained massing, generous glazing on the upper floors, and ground-floor uses sized to the surrounding streets rather than imported templates.
For how the three city schemes relate, see Birmingham and Oxford.