Long-stay hospitality with operator-grade fit-out. Marriott Executive Apartments, Riyadh, 118 keys turnkey to a brand standard that does not move.
Branded hospitality has a second client the developer does not pick. The operator sets the standard before construction starts.
The brand audit, not practical completion, is the test. Long-stay residences are occupied for years, so running cost is in the brief, not a footnote. The team that structures the financing also signs off the fit-out. The standard the brand demanded is the standard the operator takes.