Most sustainability-aligned deals fail at the same point. Capital and delivery do not meet early enough to agree what the building has to do.
Today, JMS Financial Managing Director Marlon Johnson and Technical Methods Limited CEO Rami Saadi signed a memorandum of understanding to form a strategic team for the GREAP portfolio. JMS Financial is authorised and regulated by the Financial Conduct Authority, FRN 708271. The agreement is short. The structure behind it is deliberate.
In a typical sustainability-led scheme, the developer writes a conviction into a brief, hands it to capital, then to a contractor. Capital prices the sustainability features as risk and trims the brief. The contractor delivers what the brief still asks for. The conviction has lost ground twice by the time the building completes. The investor who funded it is left holding an asset that does not quite do what they were sold.
The failure is not of any one party. It is of order. Capital and delivery arrive at different times with different incentives, and neither owns the full decision. The handover between them is where the sustainability premium disappears.
The strategic team removes the handover. JMS Financial brings regulated financial structuring. Technical Methods Limited brings end-to-end development and delivery. The financial structure and the delivery plan are formed together, by the same team, before a deal is committed.
Capital is no longer presented with a finished brief to price as risk after the fact. It is in the room while the brief is written, so the structure and the building are designed to fit from the start. The sustainability outcome stops being something the developer defends through the process and becomes something the whole team has underwritten from the start.
This is the first of a set of partnerships we intend to build around the GREAP portfolio. The test for every future partner is the same. Can they hold a sustainability outcome through to delivery, with their own accountability attached, rather than passing it on. We are not interested in alliances that widen a referral network. We are interested in alliances that close the gap where conviction normally leaks away.
We will report on the schemes as they move through structuring and delivery, and we will report the outcomes, not just the intentions. The sustainability outcome promised at structuring is the sustainability outcome audited at completion. An alliance that cannot meet that standard is not worth announcing.
Rami Saadi
CEO